Re-Designed Sales Page for German Translation of Ayn Rand's »Atlas Shrugged«
Ayn Rand JETZT Gmbh
The goal of this re-design was to increase book sales through the sales page. While the initial page let buyers dive deep into the philosophy of Ayn Rand, it was too confusing and did not convert well.
The re-designed sales page is more streamlined and simple in order to drive conversion. It still portrays the author and explains the main topics of the novel, but does more so to build trust and credibility.
That's all. Now let's work on yours.